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The Comfort Home
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So the saga begins at last and it has been a long time coming. It has been an ambition of ours to create a modern, energy efficient comfortable home and for many good reasons. We bought the house about 12 years ago and to be honest didn’t think we would stay in it for too long but circumstances changed with the arrival of our son. We soon realised that its unique position and proximity to schools, work and amenities was ideal. This was coupled with the fact that we had been talking of finding a slightly run down house in about half an acre of land which we could do up and then realising that we had been living in it all along.

The motivation was driven by a desire to restore a property under our own criteria and to include practical energy and water saving measures. I have always been an environmentalist long before the current threat of global warming. My interest stems from a simple principle, look after the planet and the planet will look after you. My main concerns have been over things like pollution, intensive farming, GM etc. And then came the threat of global warming. whether or not you believe that global warming is happening mankind aided or not, changes are happening. And in addition to this the cost of fuel is going up and the availability of drinking water is decreasing. So our motivation became threefold.

1. To live in a technologically modern house
2. To generate as much of our energy as possible for environmental reasons
3. To generate as much of our energy as possible for financial reasons

27% is the amount housing contributes to our CO2 emissions. That’s twice as much as air travel

For some ten years now I have been a judge for the Green Apple Awards an independent, non-political, non-activist, non-profit environment group dedicated to recognising, rewarding and promoting environmental best practice around the world. It is as a judge that I met Jerry Harrall of SEArch Architects and having been very impressed with his work asked him if he would put some ideas together for us.

Check out the blog here: The Comfort Home

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The 16th International Green Apple Awards
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It was many years ago now that Milestone got involved in the Green Apple Awards. It all started with the conception and production of an interactive CD rom on noise pollution. It was commissioned by South Bucks District Council and intended for under 11 year old’s. SBDC entered it into the Green Apple Awards and it won an award. I was invited along to the awards where I met the organiser Roger Wolans. I was very impressed and felt compelled to offer our help, that was over 10 years ago now.

The Green Apple Awards are part of the Green Organisation an independent, non-political, non-activist, non-profit environment group dedicated to recognising, rewarding and promoting environmental best practice around the world.

Set up 1994 experience has shown that many have followed the examples of environmental best practice demonstrated by the Green Apple Award winners.

The Green Organisation is funded by membership and sponsorship, with valuable support from the Environment Agency, the Chartered Institute of Environmental Health, the Chartered Institution of Wastes Management, the Municipal Journal and several other professional bodies.

Since then I have had the privilage of Judging for both the Green Apple Awards and the Built Environment Awards.

This year saw the 16th International Green Apple Awards for Environmental Best Practice. The Awards were presented by star of screen and stage, former Bond-girl and keen environmentalist; Alexandra Bastedo, at an exclusive event at the House of Commons on November 17th, attended by more than 400 guests and VIPs.

Winners included: FIAT GROUP AUTOMOBILES UK LTD, BELFAST CITY COUNCIL, SHENZHEN MISTAR ELECTRONIC CO, CHINA, NGOMONGO VILLAGES / GLOBOVILLE COLLEGE, KENYA, INCHCAPE FLEET SOLUTIONS, NISSAN MOTOR GB LTD,
To name but a few.

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Debating Matters
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Milestone has had a long relationship with the Institute of Ideas who have been  pioneering a fresh and engaging format for debate that is injecting new life into schools debating. Working in collaboration with teachers and schools, the Institute of Ideas and Pfizer Debating Matters Competition challenges and encourages young people to actively engage with contemporary debates, to research issues thoroughly, to learn to communicate effectively and to argue for what they think.

Earlier this  year I was asked to sit on the judging panel for the regional finals at Bristol University. It was an amazing experience and encouraging to see such well argued debates on varying hot topics by the next generation of free thinkers. In November the qualifying rounds began and I was asked to judge at the Berkshire qualifying rounds at The Piggott School in Wargrave. St Bartolomews School, The Piggott School, The Holt School and Windsor Girls School fought it out over three grueling rounds. The topics included ‘Pop artists should be judged on their work, not their life style, Closed circuit TV is a threat to our freedom and It is irresponsible foe women over 5o to have babies’.

The role of the judging panel is to sit and listen to the debates before cross examining the teams. It is important the teams have researched their topics and are able to support their arguments. In the end it was The Piggott School who went through, but it was a close thing.

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Daler Rowney’s National Students’ Exhibition
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Daler Rowney’s National Students’ Exhibition
www.mymcompetion.com

Back in 2007 Milestone won a pitch to help Daler-Rowney re-engage with their external and internal audiences. Part of our recommendation included an international art competition called ‘Make Your Mark’. The competition was split into four categories, Under 12’s, under 16’s, Further Education and Leisure Painter. Milestone created a Make Your Mark competition website which allowed participants the opportunity of uploading their entry to an online gallery. Entries were received from more than 1400 artists from all over the world including the Philippines, South Africa, Argentina, USA, Turkey and Belgium. The Chairman of the Judges was the internationally acclaimed artist Romeo di Girolamo, President of the Royal Society British Artists, The other three judges were Annie Kevans, Artist, Patrick Girard CEO of Daler-Rowney and Stephen Doherty, Editor in Chief of American Artist.

Daler Rowney’s National Students’ Exhibition
The Winners

The winners of each category and runners up are being exhibited at the Mall Galleries as part of the National Children’s Exhibition. The exhibition included the work of professional artist including Sir Peter Blake. The private viewing took place on the 6th July where Patrick Girard presented prizes to the Make Your Mark winners in front of an international audience.

Visit www.mymcompetion.com to view the winning paintings.

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MEGAS: The MediaGuardian Innovation Awards
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MEGAS: MediaGuardian Innovation Awards

 

The MediaGuardian Innovation Awards launched for the first time in 2008 and created an immediate impact. Judged by a high profile panel of movers and shakers the Megas provoked debate, discussion, tantrums and tabloid headlines, and ultimately a fantastic line up of winners. In 2009 the MediaGuardian Innovation Awards were back, and this year, Milestone was shortlisted in the Corporate Communications category. It proved to be a fantastic night, exhibiting some of the best work around.

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Disappearing Car Brands
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Another disappearing car brand…


With General Motors finally getting a huge organisational re-think, how many of it’s brands will survive? Pontiac has been cited as for the chop already. We’ve seen it happen many times before to some of Europe’s best loved marques. Here’s some that spring to mind. Which ones would we still like to drive? Some disappeared through failing sales, others through acquisition. It makes us wonder who else we haven’t got room for in the current automotive market? 

But, here at Milestone we like the idea of choice of brands for cars. Perhaps in the future the brand will stand for little more than trim level on top of a homogenised vehicle. Doh, that’s what happens now.

Remember these now defunct names?

Alvis | Allard | Austin | Austin healey | Armstrong-Sidley | Morris | Jensen | Gordon Keeble | Facel | Vega | Jowett | Riley | Humber | Singer | Sunbeam | AC | Rover | MG
Hispano Suiza | Lagonda | ISO | TVR | Talbot | Triumph | Delahaye | Lea Francis | De Dion

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All in all it’s just another brick in the wall…
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Great Firewall of China
Image source: greatfirewallofchina.org 

 

In western society, most people take the mostly unrestricted nature of their internet access for granted. Whilst there has always been arguments made for censorship - the tracking and censorship of inappropriate and illegal images, the sanctioning of sources proliferating religious, racial and political hatred etc… - the large proportion of the online community from western and/or democratic countries give little thought to the resources available to them. The reality is, that for many online users, the internet is from free. Recently when doing some checks on our blogs global availability, we visited the greatfirewallofchina.org project, which has until recently been a useful tool in checking whether access was allowed to specific pages in China. It would seem now that it’s testing service has not been able to keep up with the advancing complexity of Chinese information suppression and becoming unreliable has been shutdown by the site administrators. In light of this, and a growing global concern at the activities of China and other suppressive governments, Milestone decided to have a quick look at the background.

In mid 2002, users in China suddenly discovered they were no longer able to access the Google search engine. What was initially thought to be an error was quickly discovered to be one of the first steps in the Chinese governments campaign against what it sees as a major threat to it’s power base: the Internet. For some time there has been awareness of China’s growing efforts to control online content in the world’s media. The Guardian reported in an article back in 2005 that the size of the internet police force was estimated to have exceeded 30,000 members, and there had been the addition of a new division of ‘commentators’ who according to the same article quoted the deputy director of the local propaganda department in the city of Suqian, in Jiangsu, Zhang Fenglin, as saying: “In the information age and the internet age, the most important and critical mission in front of us is how to seize the initiative on internet opinion and how to seize the high point of internet opinion,”. As the internet grows in size and complexity, so to does China’s sophistication in dealing with it’s perceived enemy. The Golden Shield Project, started in 1998, began the process in November 2003, and the first part of the project passed the national inspection in 2006 in Beijing, is part of what is sometimes known outside of mainland China as the Great Firewall of China (in reference both to its role as a network firewall and of course the iconic and historic Great Wall of China). The system blocks content by preventing IP Addresses from being routed through and consists of standard firewalls and proxy servers at the Internet Gateways. The system also selectively engages in DNS Poisoning when particular sites are requested. The government does not appear to be systematically examining Internet content, as this appears to be technically impractical. (source: Guardian)

So what does all this mean? Amnesty International notes that China “has the largest recorded number of imprisoned journalists and cyber-dissidents in the world.” The offences of which they are accused include communicating with groups abroad, opposing the persecution of the Falun Gong, signing online petitions, and calling for reform and an end to corruption. (source: Global Internet Freedom Consortium). Apart from anything else, the mounting evidence of suppression, incarceration and covert guidance of online conversation does little to give the world confidence in China’s promised improvement in the area of human rights.

Worryingly, the Chinese example is not an isolated case. In 2006 the organization Reporters without Borders published a list of the 13 “enemies of the Internet”. In 2008 the list was further updated to include: Belarus, Burma, China, Cuba, Egypt, Ethiopia, Iran, North Korea, Saudi Arabia, Syria, Tunisia, Turkmenistan, Uzbekistan, Vietnam and Zimbabwe. (source: Guardian). Even more worryingly is how this is all being achieved. The sheer amount of technological investment to manage such censorship is staggering, which in turn creates business opportunities to companies willing to exploit censorship in a technical support and development capacity. As Jo Glanville of the Guardian has stated: “One of the most popular filtering software programmes is SmartFilter, owned by Secure Computing in California, a company that’s just been bought by McAffee for $465m (£311m). (Nov 2008) SmartFilter has been used by some of the world’s most authoritarian regimes: Tunisia, Saudi Arabia and Sudan, as well as in the US and the UK.” Additionally he points to several other technology companies such as Cisco who as a technology supplier  ”sells networking technology to China and has been described as “the internet’s plumber”.”

Internet censorship has become and increasingly hot issue, and plays a far greater role in our daily lives than we are aware. Political pressure is mounting from around the world, but perhaps a more pertinent question needs to be asked: If we can’t even prevent our own technological giants and governments from supplying, supporting and utilizing the same or similar technologies, then how much chance do the suppressed online communities of China and other censoring countries really have?

 

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Featured Artist: Steg
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An image from the Rosunfate Collection


Between 21st March - 2nd April 2009 talented Buckinghamshire artist Steg featured in his first solo exhibition at the Agar Gallery, Henley on Thames. As a strong supported of the arts, Milestone was there to view the exhibition, and wanted to share a little about Steg and bring some exposure to his work.

 

The exhibition called Black and White featured a new collection of striking limited edition lithographs. Steg studied fine art painting at High Wycombe College in the early 1970’s. As in most activities he found that he didn’t quite fit with the prevailing mood of the time and decided to pursue a slightly more idiosyncratic path, effectively cutting himself off from ‘The Art World’ as he perceived it. After some time and much persuasion Steg reluctantly began to exhibit which led to paintings appearing in shows in London, Reading and elsewhere.

However during this period his work also began to appear on record sleeves. Which in turn led to his images appearing on large billboards and TV advertising, clearly a contradiction for someone who steadfastly tried to avoid exposure! It was at about this time that Steg made the transition from paint to pixel and finally found himself at home, never having been satisfied with paint, always dissatisfied with the product. Today he is perfectly happy to show and is finally prepared to admit that “the impulse and the fact are more or less in synch!”

For more information, get in touch.

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A few ‘Innocent’ similarities….
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Innocent Smoothies Packaging Design
Image source: Pearlfisher 

 

As a member of the design community, or even just a fruit-juice consumer here in the UK, you would simply have had to have your head buried in the sand to not be aware of the design and branding for Innocent Smoothies. The simple and innovative brand conceived by Pearlfisher, made it’s first appearance on a juice stand at a music festival in London in the summer of 1998.  Since then the company has gone from strength to strength, and the brand has undergone a refocusing and segmentation, maintaining the simplicity of the brand identity on the product packaging whilst allowing for strong differentiation between the various sub-brands and categories made by the company.

It’s often said that Imitation is the sincerest form of flattery and it’s certainly been a running theme following the launch of many iconic brands in the last few years. Innovative design and branding often influences new generations of design and branding, but when do we need to draw the line? When is it an acceptable influence, and when does it owe more than simple inspiration?Here at Milestone Digital, we thought we’d have a look at a specific example. In 2003, the Australian company Nudie arrived on the fruit juice scene, driven by company founder Tim Pethick. Criticism quickly followed, especially when the brand began to gain international attention. Nudie founder Tim Pethick seemed surprised:

“I’ll be the first to admit that I draw inspiration from brands I’ve observed in the different markets I’ve been in the last 25 years.  But I don’t think you can say that nudie is a complete copy of any one or two brands” “I’m biased, but personally, I think we’ve done a better job as a brand than Innocent, or even the Naked brand of juices from the US, whom we’ve been compared to as well,” he continues. “That’s simply because the intention was never to create nudie as just a juice brand, which they are, but I always wanted nudie to be an inspiration brand that would be able to stretch to other categories.” (source: brandchanel.com)

The similarities between Innocent and Nudie seem far too great to be a coincidence. The childlike innocence of the Nudie logo seems a direct reference to Innocent, and the similarity between product ranges is undeniable.

 

Nudie Crushes
Image source: www.nudie.com.au 

 

Considering the level of criticism aimed at Nudie, I was surprised when reading a recent article on packaging blog theDieLine to find yet another example of what would seem a very similar brand identity for fruit juice from European fruit juice manufacturer Romantics in Spain:

 

Romantics Rebranding
Image source: theDieLine

 

In defense of the product, Smäll the agency responsible for the rebrand, has moved them quite significantly away from what was an uncomfortably similar design and branding. Even so, they seem to have opted for a bottle design almost identical to that of Innocent, and the product range, like Nudie is still seems amazingly similar.

How important are these design parallels? Should we be doing more to protect innovative brand identities, especially within the same consumer markets? After Apple’s experience with the iPhone and iPod, should we perhaps be putting into place more stringent rules, both on a national and international level to restrict such obvious parallels, whether pure coincidence or not?

 

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Milestone Digital is mobile friendly.
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Milestone Digital Goes Mobile


Our site is now optimised for mobile. You can now enjoy Milestone Digital wherever you are in the world, with an optimized site that loads much faster on mobile phones than the regular site. Simply head over to milestonedigital.co.uk on your mobile phone to check it out!

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